Whereas some designs have only a single heading, others require additional headings, known as subheadings. These raise a number of problems. First, the headings and sub-headings will need different emphasis. Second, your text will need to be a still different weight. Third, you are going to have to make decisions on how much space you need between your main headings, sub-headings, and text. Finally, you will have to decide where the text is to be split and whether it requires more than one column. Only now can we introduce another factor â€" a shape or a variety of shapes.
Naturally there will be many creative alternatives and ideas emerging from the interplay of all these elements. Do remember that I have discussed many methods of experimenting with shapes and forms, so use these methods.

How, then, do you tackle the problem of putting your ideas down on paper?
The headings will be produced once again as a series of letter forms. Your sub-headings can be either heavy lines or a formation of smaller letters. Your text will once again be a series of lines.

The balance between these elements should be considered first. Once you have realized some pleasing layouts you can then consider the shapes. These can be cut out and moved around the design area. At this stage you may wish to run the text around the contours of your shape or shapes, merging them with harmonious unity. Another option may be simply very formal columns of text surrounded by measured space and separated in a calculated way from your shapes. Remember whatever you do, you are looking for an interesting visual interplay between these elements.